Millennials

As an exhibitor I was manning the booth for much of the Tennessee Association of Museums conference. I heard the indefatigable Ken Mayes (AMSE) keeping everyone up to date on web tools (The Online Visitor) and  I did get to the session on millennials (The Next Generation of Visitors: Creating Museum Experiences  that Connect with Younger Audiences by Lori Cagan of Tombras Group  and Sylvia Martin from A Different View). As part of the presentation we had three millennials adding their insights. Millennials are broadly defined as the generation born in the mid 70’s to 2000.

Regarding technology, it’s no surprise that this group is heavily into communication. I had the experience as a younger man of living abroad, pre-internet. I sent and received letters and monthly made a phone call on the public telephone in the high street. This generation gets stressed by not being connected 24-7. And most of the connection - social media, texting, chatting - is mobile. They access the web through a phone screen.

At the end of the session the panelists were asked what museums could do to make themselves more engaging to Millennials. All three answered with the word interactive. They felt that museums should come to them, to engage them through changing, and participatory content. This is a group that wants to be involved, but perhaps is less into self exploration than reaction – they are getting a lot of calls on their attention!

The PBS special digital media  pointed to the work museums are doing as places of experimental learning. There really is no limit to what can be achieved. Stories Past is working on projects involving mixed media, social interactions and gaming. It’s a fun time to be working in this area.

How Millennial are you? Try the Pew Research Quiz. Is Millennial an age range, or a state of mind?

Being There - still going to conferences

At VAM

March is conference time. Last week was a fun time at the Virginia Association of Museums conference in Portsmouth, VA. This week I am exhibiting at the Tennessee Museums Conference (TAM) in Johnson City, TN.

Personally, I love the opportunity to get to places around the States, but are conferences becoming redundant? There’s an increasing trend to offer virtual sessions and more online papers. I imagine conference organizers are trying to balance offering access while still wanting people to come. There’s the cost, and time, of travel and hotels, and long hours sitting and listening to papers that sometimes would be better read, than heard. And at the end there’s often little time for questions or debate.

And yet until we reach the singularity , there’s still a lot to be said for personal contact, networking, discussion and serendipitous conversations that come from standing in line at the bar! I enjoy conferences and I am disappointed to be missing out on two others that I’d have liked to have attended. The CAA conference is in China, and the Museums and the Web conference is in Philadelphia. I’ve attended both of these in the past, and I’m still thinking about some of the papers I heard. This was the first year in many that I didn’t attend the Society for Historical Archaeology conference, which means that there are a lot of people I won’t get to see for nearly two years. We’ll make the next one.

So, like many things, the virtual is great but it’s still not as good as the real thing!

Stories Past part of TAM award

The Tennessee Association of museums meeting (TAM) reminded me that I really need to spend more time in Chattanooga. Conference attendees saw some great African art at the African American museum and had plenty of fun at the Children's museum. Give adults freedom from the watching eyes of children and they will bang instruments with the best of them. I was taken by the application that took your picture and then showed it back to you in different art styles – very clever.

The conference highlight had to be the exhibit award for the Oak Ridge Children’s Museum. Stories Past was very happy to be part of exhibit and pleased at our first Tennessee recognition.